Barwis

Mike Barwis, trainer for the New York Mets and owner of Barwis training centers approached us to design an identity for his growing training business and other initiatives.

Naming and identity system for Barwis and its sub-brands & products.

Designed at Pentagram with Daisy Lee.

Creative Director: Michael Bierut

Custom icon set based on the form of the Barwis monogram.